Marketing Video Production



What is Video production?

Video production is the process of creating movie by capturing moving images (videography), and creating combinations and discounts of parts of this video in live production and post-production (video editing). In most cases the recorded video will be listed on the most current electronic media such as SD cards. Video tape capture is now obsolete and solid state storage is reserved for only storage. It's the equal of filmmaking, but with images recorded digitally instead of on film stock.

OverView

Practically, video production is the service and art of creating content and delivering a finished movie product. This may include production of televIsion programs, television advertisements, corporate movies, event videos, wedding videos and special-interest home videos. A video production can range in size. Examples include:

Shooting styles and techniques include:

  • Using a tripod to get a locked-down, stable shooter;
  • hand-held for a larger frame of motion to attain more jittery camera angles or looser shots to depict natural motion
  • integrating various camera angles such as the Dutch angle (see Mission Impossible), Whip pan (see the opening of Hot Fuzz) and Whip zoom (see the Kiddo/Driver fight in Kill Bill Vol. 2);
  • on a jib or crane which easily soars to varying heights as seen in the finale of the movie Grease;
  • with a Steadicam for smooth motion as the camera operator integrates moving cinematic techniques such as moving through rooms, as seen in The Shining.


Video Production Procedure

Video production is essentially the whole process of creating a video. Whether it's a short movie, a full-length picture, company marketing video, television commercial, music video, or other sort of film, the procedure may vary somewhat with the specifics, but the overall process is basically the same. The basic process can be separated into three subcategories.

  • Pre-production
  • Manufacturing
  • Post-production

These three subcategories include all aspects of video production, from the moment an idea pops into your head to the moment the movie is released to the general public. In this guide, we will attempt to provide you with the obvious definition of video production by describing the entire process of video production.

3 Main Stages of Video Production

1. Pre-production

This is the planning stage. There'll be no recording in this procedure, just preparation.

  • An idea is formed
  • The script is written
  • The cast is selected
  • The audio and video team members are selected

Scene locations are selected, the script is edited and revised if needed, and a summary of the whole recording process is made.
There are many additional factors that must be reviewed as well. Appropriate lighting for each scene is crucial.

2. Production

Once all the crew and cast have been hired, and the script was edited and approved, the actual manufacturing process can begin. Crew and cast members all travel to each location, and each scene is shot until it is satisfactory. Then everyone will move to another scene. This procedure repeats until each scene in the film has been shot. Once each scene has been properly shot, it's time to proceed to another stage of post-production.

3. Post-production

Post-production covers all activities that are performed after the actual shooting of the film has been completed. This includes merging each scene, syncing audio and video, editing audio and video, and adding special effects.

Professional Video Production

There are several businesses that provide video production as a service. This permits companies and individuals that don't have any filmmaking experience to make marketing videos or other business-related videos to enhance their company image, and showcase their products and services.
For video production to be successful, there has to be much more behind it than just a man with a camera. The video has to be distributed and targeted correctly, or the movie is only going to reach a small number of potential customers. A video describing a general overview of your products and/or services is great if you have a stand-out market, but if you have competition, your movie has to demonstrate the prospective client why they should choose your company over your competitor's company. For this reason, you may achieve better results by creating several short videos, each targeted at a specific demographic. The videos can then be distributed through the right platforms to achieve the maximum number of individuals who could be interested in your business's services.

For professional video production touch Busyboy Productions in www.busyboyproductions.com




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